Client: Katie Leard of Martha’s Vineyard Pasta
Description: Aly Miller was commissioned by Martha’s Vineyard Pasta to expand and refresh the brand’s logo and identity. Aly had the pleasure of developing a library of pasta illustrations, all based on photos shared by the pasta maker. The images were licensed as stickers and labels, and we chose one to be the hero image of her logo. The result was an arched logo, featuring Aly’s hand lettering, in multiple colorways. It was important to create images that could be used flexibly across Katie’s labels, allowing space for her hand written labels at times. The result is a colorful, totally unique brand identity that has hand-drawn illustrations to match the energy of her handmade pastas.